Princeton Town Topics – Let’s Talk Real Estate – March 5, 2025
THE POWER OF “COMING SOON” ADVERTISING IN HOME SALES
In real estate, timing and exposure can make all the difference. “Coming Soon” advertising—where a home is marketed before it officially hits the market—offers key advantages for both sellers and buyers.
For sellers, this strategy builds anticipation and demand before showings even begin. By generating early buzz, a home can attract eager buyers who may be willing to submit strong offers quickly. This approach can also help gauge interest, allowing sellers to adjust pricing or marketing strategies if needed.
For buyers, “Coming Soon” listings provide a sneak peek at potential homes, giving them a head start in a competitive market. Serious buyers can prepare offers in advance, increasing their chances of securing the property.
However, sellers should ensure their agent follows local regulations, as some areas restrict pre-market advertising. When used effectively, “Coming Soon” marketing can maximize exposure, drive demand, and create a sense of exclusivity that benefits all parties involved.
