Princeton Town Topics – Let’s Talk Real Estate – June 29, 2011
TARGET MARKETING
As soon as the listing agreement is signed, your Realtor will begin the search for a buyer for your home. This means directing our marketing efforts to target groups of individuals who are likely to be attracted to the amenities offered by your home and neighborhood.
If your property is near a new office park, your Realtor will look there for prospects who want to live near their work place. If it is an historic property, the local preservation society may have a publication in which to advertise. Your Realtor may call or write to the neighbors who may know someone who would be attracted to your home. Your Realtor may check with other cooperating MLS brokers to see if they have buyers. When your home is being marketed professionally, your Realtor will do a lot more than just feed the listing into the MLS and place an occasional ad.
