Princeton Town Topics – September 6, 2011
SMART PRICING IN 2011
In today’s “buyer’s market”, pricing your home correctly from the start is crucial. Once your home goes on the market, you only have a short window of time to capture the attention of the most qualified buyers.
When choosing a price, the more you can learn about your local market, the better are your chances of making a successful sale. So do a thorough study of all the comparable homes that sold over the past year. Don’t confuse active listings with sales. While active listings are your competition, their prices are often an indication of what your home won’t sell for. It rarely hurts to set your price below your competition. A lower price attracts multiple offers, which can bring the price up to what your home is truly worth.
Work with a REALTOR® who knows your area well and will be honest with you about what your home is worth in the present market. He or she can help you find all the information you need to strategically price your home.
