Princeton Town Topics – Let’s Talk Real Estate – July 29, 2015
STILL HOPING FOR A SUMMER SALE? YOU HAVE TO DROP YOUR PRICE
The summer home sale season is drawing to a close, and if you were hoping to sell your home before the first autumn leaves start to fall, you might be feeling a bit panicked. The good news is, there are still plenty of buyers out there looking for their next home, sweet home. But to draw them in, you’re almost certainly going to need to lower your price.
Let’s face it: After location, a buyer’s primary concern is cost. And there are many other summer sellers out there hoping to appeal to the same people you’re targeting. To make your home stand apart from the competition, you need to ensure it gets more favorable attention to boost showings and increase its appeal. The single most effective way to do that is by lowering the price.
The big question is: By how much? Fortunately, the summer has been a busy sales season, and that means your agent has plenty of data to determine a realistic price for your home based on actual sales data – not just wishful thinking. Asking your agent to review pricing for similar homes and then adjusting your price slightly lower can be just the ticket to get you to the closing table.
