Princeton Town Topics – Let’s Talk Real Estate – June 15, 2011
WHAT DO BUYERS WANT?
This year’s buyer is price conscious and highly discriminating. According to surveys conducted by Coldwell Banker and Avid Ratings Co., affordability is the first priority for today’s homebuyer. So sellers should be careful to price their homes competitively from the beginning. The other top requirement is move-in readiness. A home that needs even minor repairs will be more difficult to sell. So sellers should have all the necessary repairs and cosmetic improvements completed before listing.
Features that rank at the top of this year’s wish lists are modern kitchens, energy efficient upgrades, a home office, a main floor master suite, an outdoor living room, extra storage and easy access to community walking areas. While you can’t control some of these things, if your home does have any of these details, you should highlight them in your marketing.
Every neighborhood and individual buyer is unique, so be sure to ask your REALTOR® for a list of the most popular “must-haves” for buyers in your area.
